The social bookmarking techniques have many benefits. Some of them are -

1. Enhanced Traffic –

Websites get huge traffic from their potential customers. More people read as well as share your bookmarked posts. They vote for them and it becomes more popular.

2. Increased Visibility –

It puts your site in front of numerous people, and this eventually increases your visibility greatly.

3. High Quality Links –

You get quality links towards your websites and this result in loads of traffic on everyday basis.

4. Better conversion –

It helps in converting web users into potential customers. When customers visit your website they can purchase your products depending on their unique characteristics and features.

5. Widen Client database –

These activities make you reach remotest customers who need your services and products. It dissolves physical boundaries as well as magnifies customer database. It also helps to retain old customers as well as attract new customers to you website. This procedure maintains live connection with customers and provides them every single progress relating to your company.

6. Reputation management -

It is the simplest, fastest and safest method to build online reputation. Besides increasing visibility it helps in maintaining a positive environment across web.

However, some of the seo services have not always used the proper methods and instead have manipulated the criteria of the online search engines to get their customers results in an unbecoming manner. Key word placement, a popular method of search engine optimization, has fallen victim the manipulative ways of some of the seo services and now the seo services are paying the price.

Key word placement is a strategy used by almost the entire online search engines because search engines crawl the web site looking for words that pertain to the subject matter placed on the web site. However, some seo services realized that although they had good key word placement, they still were not getting the results they desired. So, in order to get more hits on the search engines, they began to hide pages that were riddled with many key words that the user could not see.

These words were encrypted on the web page to be picked up on the many online search engines even though the web site may contain subject matter no where related to what was actually on the web site. Because of this, many online search engines have taken a stand and will no longer allow these web sites to be used on their relevant search engine results.