Changing world has made social media optimization a necessity for almost every Website. Popularity of social networking Websites is increasing day by day. It is very important to perform an ethical and business-oriented SMO for your Website. Our experts have categorized some tricks to help you in this critical process.

1. Facebook has nearly 500 million plus visitors and that’s why we call it as “social networking giant”. Setup Facebook Connect for you Website to share your content on a major social platform.

2. Bring Twitter Stream to your Website. It is a great platform to make global Web presence. Twitter feed helps you to keep your Web pages fresh even if they have not been updated.

3. Incorporate YouTube plug-ins to your Website to post related videos.

4. Use other social network plug-ins for your Website. The online content management systems like WordPress and Drupal offers social networking plug-ins.

5. Share the content on different social sites as much as you can and encourage others to share.

Informational Resource: http://www.socialtimes.com/2010/08/social-media-optimization-tips/

Keyword Density is defined as the percentage of keywords appears on Web page compared with the total number of words on the page. It is used to determine whether a Web page is good with relevant keywords. In simple words,
Keyword Density = (No. of Keywords/Total No. of Words)* 100

It plays an important role how a Web page or Website is ranked. Better keyword density brings more chances to improve search engine rankings and to bring more visitors’ traffic. The ideal keyword density is considered as 2% or 3% for Google. If you insert more number of keywords than prescribed amount, it can cause keyword stuffing. It is defined as unethical SEO technique.

The stuffing was in practice previously to obtain more Website ranking but today is abandoned. Major search engine like Google, Bing and Yahoo can also blacklist a Website alleging it for keyword stuffing. Therefore, we’ll recommend you to keep a close check on the number of keywords on every Web page of your site and ensure to have ideal keyword density.